Monday, April 29, 2013

How To Treat Your List

Cover of "Send: The Essential Guide to Em...
Now that you have started to build an email list, you can’t just start bombarding them with affiliate offers every day. You need to build a relationship with your list. You need to build trust. If you do this, then you will get a much better response when you send them offers. If you treat your list the wrong way, they will be quick to unsubscribe and all your list building efforts will have been a waste.

So to build a relationship with your list, you should be regularly sending them quality content, for free. It doesn’t have to be a lot. Just a few free tips here and there, something that will help them. After a few emails like this, then send them an offer.

A good formula to follow is three emails of content, one email that is an offer, and repeat this over and over.

Try not to email too often, this will have a negative effect. Nobody wants their inbox blowing up from the same person twice a day. Personally, I don’t like to send an email more than every three or four days. I would make sure to send an email at least once a week though. If you wait too long between emails, your relationship will get cold and they won’t be as responsive to your offers.

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