|English: original description: Lisa and Jess up close and personal at the V experience (Photo credit: Wikipedia)|
The best-selling books and even the best sales letters are the same. An aura of personality just oozes from the page or the screen.
How can you express your personality when you're writing?
=> Write from Personal Experience
The more you can share what you've actually experienced, the better. Trying to teach or compete in a market where you don't have personal experience puts you at a distinct disadvantage against those who do have personal experience.
When you're writing about something you have personal experience in, that comes through. Speak from your experience. Don't try to sound as if you're more experienced than you are, but also don't discount your successes.
Take out a sheet of paper and brainstorm. What are some skills and experiences you've had that others would want to learn from?
=> Get Emotional
If something in the state of your industry is making you angry, say so. For example, if you're in marketing, talk about how you dislike marketers taking advantage of people trying to learn to make money.
On the other hand, if you find something inspiring, share that as well. For example, you find a great blog and have quickly grown to respect the author. Share the blog with your readers. They'll probably love it as well.
Instead of trying to come off as cool and distant, you'll often connect with your readers more if you actually express your inner thoughts.
=> Talk in a One on One Manner
Try to make your newsletter sound as if you're just talking to a friend.
When you're talking to a friend, you sound casual, but will occasionally get passionate about a topic. You won't try to sound more professional than you are and will generally just let your voice out.
If you have trouble doing this, try recording a phone call between you and a friend about a specific topic. Then have this call transcribed.
How does the call sound? How does it read? What's the "texture" of the transcript? Is it more casual or more personable than other newsletters you've written? If so, use the feel of the transcript as a guideline to strive towards.
If you write from personal experience, talk about things you care about and speak in a casual yet passionate manner, like you would to a friend, then others will probably want to read more of what you write. If you talk impersonally, without emotion about topics you don't actually have personal experience in, then chances are you won't get much of a readership.